Introducing “Soul’s Urge” - A Perfume That Speaks to the Heart
Introducing “Soul’s Urge” - A Perfume That Speaks to the Heart
“Soul’s Urge” was born from an unexpected source of inspiration: the Soul Urge Number in numerology, a concept not many people know, yet one that holds remarkable depth.
During my brief exploration into numerology, I came across the Soul Urge Number and was captivated. This number, derived from the vowels in your birth name, represents the core of what brings your heart the most joy. It reveals the deepest desires of your spirit, the feelings that make you feel most alive, aligned, and authentic.
Yet, as fascinating as this number is, most of us cannot always live fully by it. Life, with its strengths, weaknesses, responsibilities, and circumstances, doesn’t always make it easy to follow our heart’s whisper. But fragrance… fragrance is different. A scent has the ability to reconnect you to your truest self in an instant. It bypasses logic and travels straight to memory, emotion, intuition.
That is why this concept - so layered, rich, and deeply personal- resonated so strongly as the foundation for our new fragrance.
With “Soul’s Urge,” I wanted to invite people to pause…
To think not about material desires, but about a feeling:
What truly makes your soul feel at home? What brings you joy at the deepest level?
Your heart’s desire is like an inner anchor.
It’s invisible, often hidden, and rarely easy to decipher. But once discovered, it leads you to your power, purpose, and passion.
A concept this profound needed a scent that felt just as textured and meaningful.
At the center of the fragrance sits rose, a floral note historically connected to the heart chakra. It symbolizes love, emotional clarity, compassion, and inner truth, everything Soul’s Urge speaks to. Balancing the floral softness is a grounded blend of agarwood and musk. Woods typically represent stability, presence, and an anchoring energy, while musk is typically known to bring out your natural smell. Together, these notes, with other florals, saffron, and bergamot create a warm, inviting, rich blend that creatively mirrors the journey of understanding your Soul’s Urge: Layered, Strong, Rooted, Empowering.
Your heart’s desire may be a little difficult to find, but it is powerful, and once you follow it, it becomes your compass.
We created this blend to remind you of that every time you breathe it in.
So I leave you with this- What does your Soul urge for?
Lots of Love,
Sachi